Places and scents
Places and stories that inspire our fragrance
Belfast City Centre
Where city lights meet quiet memories, Belfast’s heart shapes the soul of our fragrance.
Titanic
Where love and legacy rises from the docks, Belfast’s spirit shapes the heart of our fragrance.
Dublin
Where riverside lights and timeless streets whisper stories that shape our fragrance.
Cliff of Moher
Where towering cliffs meet restless seas, nature’s quiet power shapes our fragrance.
Giant causeway
Where ancient stones meet the sea, nature’s rhythm shapes the spirit within our fragrance.
Belfast Essence is a registered trademark of Ireola Ltd. Belfast Essence was created with a clear purpose: to reshape the narrative of Belfast city through scent, creating an identity that people are proud to wear and share.
Rooted in Irish culture yet built with global ambition, Belfast Essence is more than a fragrance — it is a celebration of place, progress, and possibilities.
Subscription Plan
Flexible subscription and payment plan available
Starter
£96
3 units of 50ml Belfast essence delivered to customer over period of 3 months.
1 unit every month
Value
£180
6 units of 50ml Belfast Essence delivered to customer over period of 6 months.
1 unit every month
Loyalty
£300
12 units of 50ml Belfast Essence delivered to customer over period of 12 months.
1 unit every month
Vision
To be in every home in Ireland, establishing Belfast Essence as a national perfume brand admired around the world.
Be inspired
Irish secrets
Three Castle Head
Three medieval towers perched above a cliff-ringed lake on Ireland’s wild southwest coast. Windswept, eerie, and unforgettable — and almost always deserted.
McDermott’s Castle
A haunting ruined castle on a tiny island, reachable only by boat or kayak. It looks like something out of a fantasy novel — and few tourists ever find it.
Coumshingaun Lough
A glacial lake hidden in the Comeragh Mountains, shaped like a horseshoe and surrounded by dramatic cliffs. It’s one of Ireland’s most cinematic hikes — yet still a local secret.
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